Internet Marketing For Beginners – Bonus – Internet Terminology and Definitions
As part of my Internet Marketing For Beginners series I am providing a dictionary of some common, and some not so common, internet terms and there definition.
Here are the links to the series
Many of these terms I have found at this site, so if you do not find the word you are looking for here, you will there: Read more: http://www.businessdictionary.com/definition/
Backbone – A high-speed line or series of connections that forms a major pathway within a network.
Bandwidth – How much data that can be sent through a network connection (usually Internet). A 56k Dial-Up Modem can send about 57,000 bits in one second. Modern DSL connections are capable of transfers of 100Mbits (100,000,000 bps)
Blog – Short for web-log. An web-based journal.
Browser – Special software designed to read web pages. Often referred to as a Web Browser. Popular browsers include Microsoft’s Internet Explorer, Mozilla’s Firefox, Netscape’s Navigator and Opera. Most browsers are offered for free.
Client – A piece of software designed to contact and obtain data from a Web Server. An Email Client or Browser Client are examples.
Client-Side – Any requirement or procedure that relies upon and executes on the users computer. This basically means the hardware/software set-up being used by a visitor to a website. See: Server-Side.
Computer – A computer is an electronic machine that is able to calculate, store, retrieve and process data. Computers can be found in cell phones and alarm clocks. The most common computer is the Desktop PC and Laptop PC.
Content – relevant information that you put on your website or blog.
Cookie – A small file sent by a Web Server (usually through a website) to a Web Browser which is saved on the users computer. This file can then be referenced when the user revisits the same Web Sever (website).
CSS – Cascading Style Sheets. A standard for formatting the appearance of webpages, etc. In relation to ‘Web Standards’ and ‘Semantics’, it is used to separate ‘meaning’ from ‘presentation’. Used alongside HTML, XML, XHTML, etc.
DNS – Domain Name System. The system that translates Internet domain names into IP numbers.
Domain Name – The unique name that identifies an Internet based website. Example: www.yourdomain.com
Domain Registrar – Company that enables customers to register domain names and hosting services.
Firewall – Hardware and software systems designed to create a security barrier between networks. These can be configured to allow decisions to be made on what can and can not be accessed. Used to detect and block illegal access attempts.
FTP – File Transfer Protocol. Common method for transferring files between computers via the Internet.
Homepage – The default entry page to a website. If a user only inputs a Domain Name in a Browser, the Browser will begin downloading the Homepage. The most common way to indicate which page is to be your Homepage, is to name it; index.htm.
Host – A computer that stores and serves web pages over the Web. Most people rent web space for their website from specialist ‘Hosting’ providers.
HTML – Hyper Text Mark-Up Language. Standard Mark-Up coding language for creating web pages. It is the source code that the computer reads to create the page. See: HTTP
HTTP – Hyper Text Transfer Protocol. Standard protocol for addressing Hyper Text web pages on the web. See: HTML
Internet – A world wide grid of inter-linked (networked) computers.
Intranet – A closed network of inter-linked computers. Often using the same technologies as the Internet. Used by organizations for sharing internal information.
IP Address or Number – Internet Protocol. Every computer that accesses the Internet must have a unique identifying number. IP numbers can be assigned temporarily only whilst a computer is ‘on-line’. Each active Domain Name will have a IP number assigned to it.
ISP – Internet Service Provider. Companies that provide a means for their users to access the Internet.
Java – Sophisticated programming language developed by Sun Microsystems. Used often on the Web because, unlike other languages (C++), it is not system or platform dependent. (i.e. Windows, Linux, Mac, Unix).
Keywords – Meta Tag used in HTML. Used to identify/describe the purpose of a web page. Search Engines use this information when indexing. Sometimes used as a general term to describe words you wish to target as part of SEO.
Here is a link to a blog, for more information about What Are Keywords? Q&A and a Bonus Free Keyword Tool For Beginners
LAN – Local Area Network. Usually a small group of inter- connected computers.
Linux – Computer operating system. An open source system developed to run on desktop PC’s, servers, etc.
Meta Tags – Tags used in HTML that are not displayed in the resulting webpage. Used to identify/describe the purpose of a webpage. Search Engines can use this information when indexing.
MySQL – Open-Source sever-side database technology, often used in conjunction with PHP.
Network – Two or more computers connected together that can share information, data, software, etc. Also applies to people in a network.
Network Marketing – Direct selling method in which independent-agents serve as distributors of goods and services, and are encouraged to build and manage their own sales force by recruiting and training other independent agents.
Internet Marketing For Beginners – Internet Terminology and Definitions
Open Source – Any kind of computer software, program, application, script, etc, who’s source code can be legally viewed and modified. Software that is often developed by a community. Open Source software is usually free to use.
PHP – Popular Open-Source ‘middleware’ scripting/programming language used to build ‘web applications’. Often used as the ‘application’ layer between sever-side database technologies and the client-side Web Browser.
Search Engine – A web based database used to find websites. Work on the basis of a websites relevance to a search phrase.
SEO – Search Engine Optimisation. A technique for making a website Search Engine ‘friendly’.
Server – Generally, a computer that stores and provides access to websites. Web pages are said to be ‘served’ to a client application, i.e. a Web Browser.
SMTP – Simple Mail Transfer Protocol. Common protocol used to send email from server to server via the Internet.
SQL – Structured Query Language. A language for sending queries to databases.
SSL – Secure Socket Layer. Protocol to enable encrypted communications across the Internet
Unix – Operating System often used on Server computers.
URL – Uniform Resource Locator. At its simplest, URL can be seen to be synonymous with a ‘web address’.
Web host -the computer that has the ability to display the website on the World Wide Web so that everyone can see it worldwide. The web host is a computer, just like you have at home, except that all it does is display websites on the World Wide Web. Web hosting is the service that provides you with the ability to display your website.
Web page- a document, typically written in HTML, which is almost always accessible via HTTP, a protocol that transfers information from the Web server to display in the user’s Web browser.
Web Server- a computer that is only used to display websites and webpages.
Website – a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN.
World Wide Web (www) – An international protocol (http:) used as a common means to communicate via the Internet.
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